MG DEALER
MG SUCCESSFUL
After the launch of our first car model in 2014, “MG” gained 5 times the sales in the following year which is still growing constantly every month.The growth in the sales is adverse to the state of the Thai automotive industry that has been unclear for several years.This reflects the customers’ confidence in all of our car models.Hence, we are confident and ready to progress forward to achieve our goal in becoming a leader in the Thai market.
WHY MG DEALER
The business plan is our first priorityIt is not surprising to find SAIC motor Ltd, the 7th automotive company in the world, to prioritize the Thai market as number 1 considering the country’s manufacturing capacity and the compentence in the automotive business. The company is willing to support every aspect substaintially with dinstinctive products and the methods of business executions etc.
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MG’s distinctiveness as a brand and the productsMG fully realizes the new generation of consumers with their needs that change ever so quickly. But, we are prepared to offer new driving experiences in using European standard cars by continuously introducing varied products that still maintain MG’s distinctive identity.
02
Stable and formidable policiesMG supports the dealers with formidable sales policies in the Thai market and is willing to aid the dealers in other aspects as well by promoting constant markeing activities underneath MG’s remarkable brand creation.
03
CP’s infinite resourcesSAIC’s efficiency together with CP’s reliable robustness in the Thai market hold all the complete necessity namely the retail business, the media including positive ties with the public sector. This will mobilize the business operation to become successful.
04
FUTURE OF MG
“MG” sees the robustness of the automotive market in Thailand and ASEAN. Hence, we have laid down long term plans to become one of the leaders in automobile manufacturers in Thailand. We believe that the distinctive appearance and the quality automotive innovation that utilizes European technological engineering to obtain worldwide acceptance will successfully capture the hearts of the Thai consumers.
Moreoever, we will continually proceed to improve the quality of the cars and the services to make MG a brand that co-exist with the Thais sustainably. These are the significant keys of MG
• Expand showroom and Service centre to reach 170 locations nationwide within 2021 to gain confidence from the customers and to respond to every assistance as soon as possible.• Never cease to develop to step up to become the TOP 5 in the Thai automotive market in 2021• To continuously gain cumulative sales volume to be more than 100,000 cars in 2021• To receive acceptance in terms of capacity, price, design and after sales service along with the potential to progress to the 1ST Tier Brand within 5 years.• To scale up the investment by constructing a new manufacturing factory at Hemarach Eastern Seaboard 2 Industrial Estate in Chonburi province. This move will effectively enhance the capacity to produce as many as 100,000 cars per year. In addition, it will allow Thailand to become the manufacturing base to export MG right- hand drive cars worldwide and also to be the central hub for ASEAN’s automotive market.• To continue to develop automotive innovations by building the TECHNICAL CENTRE to research and develop MG cars in Thailand.• To introduce new products constantly to cover every segment within 5 years to respond to every lifestyle in every age group appropriately.• To have alternative energy products to provide choices for environmental group of consumers and to develop alongside Thailand. However, this is dependent of the demand in the Thai market.
